Ugly Men for Drinks Ads; 37th Chemistry Olympiad; The farmer-scholar divide

July 27, 2005 at 4:50 pm 2 comments

This is probably one of the most ridiculous piece of news I have read today. What next? Fat and unattractive women for car ads?

Ugly Men Called In For Drinks Firms Ads

(UK) Drinks companies have been ordered to use uglier men in their advertising campaigns.The Advertising Standards Authority believes “balding” and “paunchy” men would be less likely to encourage women to drink to achieve social success.The new advertising code stresses that links must not be made between alcohol and seduction.

A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.

The Authority objected to a poster which showed three women “hooking” a slim, young man in a parody of a fairground game.

The industry regulator instructed the firm: “We would advise that the man in the picture should be unattractive – ie overweight, middle-aged, balding etc.

“In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.

“If the man was clearly unattractive, we think that this implication would be removed from the ad.”

Lambrini owner John Halewood said the Authority should not be in the business of defining who was and was not unattractive enough to star in ads.

He said: “It makes some very understandable rulings to encourage sensible drinking but we’re not sure they’re qualified to decide for the nation who’s sexy and who’s not.

“Sexual attraction is happily one of the few things in life that can’t be governed.”

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XXXVII International Chemistry Olympiad. I wonder what is Singapore’s standing.

Asia Dominates Chemistry Olympiad
South Korea and Vietnam place high, while U.S. performance declines

AALOK MEHTA

South Korea received top honors at the 37th International Chemistry Olympiad, which took place in Taipei from July 16 to 25, with each of its four participants earning a gold medal. Vietnam snagged second place with three gold medals and one silver, while Iran, Russia, and host team Taiwan placed third, fourth, and fifth, respectively, with two gold and two silver medals apiece. Once again, Alexey Zeifman of Russia garnered the top individual score.

The U.S. team of high school students continued to place in the middle. Allen Cheng, Jacob Sanders, and Nicholas Sofroniew received silver medals, while Scott Rabin earned a bronze medal. Last year’s team received four silver medals.

Olympiad organizers reported that 225 students from 59 countries took part in the competition, which featured five-hour practical and theoretical examinations. A total of 26 gold, 48 silver, and 79 bronze medals were awarded. Traditional powerhouse China, winner of the previous three competitions, did not participate this year.

Students and visitors also toured local attractions and museums and participated in cultural and social activities during the contest, though the midcompetition appearance of Typhoon Haitang put a damper on some of the festivities.

The next Chemistry Olympiad will take place in Gyeongsan, South Korea, July 2–11, 2006.

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Zyl talks about the scholar-farmer divide in the Civil Service. This was also covered by stray_cat in the YPAP forums previously, although I can’t seem to find that particular thread.

Anyway, the gist (with exceptions of course) is that:

Farmer graduates (in their mid-late 20s) normally start off as “Senior Officer”, while returning PSC (overseas) scholars frequently get emplaced as Assistant Directors in their first postings (for the ladies this would mean they are about 23; for guys 25) plus accelerated promotions.

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Entry filed under: Uncategorized.

Outside the Norm; Overqualified/Underpaid; Amalgam in the Middle KO

2 Comments Add your own

  • 1. Casey  |  July 27, 2005 at 5:39 pm

    It won’t work. Some people like bald and paunchy and would still take it as an invitation to drink socially in the hopes of getting lucky.

    I didn’t hear the frogs used by Budweiser created a drop in beer comsumption. Ugly men will? Right . . . I’m gonna buy that one right after I sign the purchase contract on the Golden Gate Bridge.

    Reply
  • 2. Vivienne  |  July 28, 2005 at 3:06 pm

    Well, it’s not as ridiculous as you think and it could have a impact on their product branding and marketing. And this is especially critical when their product lines are not well established or they are trying to change their target audience. And don’t underestimate the power of sex in advertising.

    I guess that it’s not unreasonable to assume that the authorities are trying to follow the development of cigarette adverts (or rather the lack of adverts these days) so to discourage people from picking up smoking.

    Marketing and product branding through advertising can play an imporant role in their strategy to associate their product with a specific lifestyle as well as ‘selling a lifestyle’ to the consumer. From what I can recall, Marlboro used to advertise their cigarettes using tanned, good looking men in rugged jeans, sporting cowboy hats with booby blonds hanging around them(as smoking was targeted at men in those days)and it perhaps implied that that smoking can increase your attraction to the opposite sex and virility. And this worked well for them in the 50s and 60s!

    Actually, this thingi that you find ridiculous is already in practice in Singapore. From what I observe, the tiger aunties in kopi tiams don’t seem to have a positive effect on getting my guy friends to drink Tiger… Lol.

    And obviously, these tiger aunties have even a lesser effect on me.

    Maybe Tiger should do a promotion where they parade some cute blokes to do a promotion for them and get rid of cheezy taglines like “It’s tiger time”, then perhaps I might re-consider a change from green tea in kopi tiams!

    By the way, I just noticed an interesting link on your sidebar… *winks*

    Reply

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